Customer Challenge: Struggling with Inconsistent Product Listings on Amazon
- Alex Thalacker
- Mar 3
- 1 min read
Recently, a customer came to me frustrated with their Amazon product listings. Despite having great products, their listings weren’t converting well, and they struggled with suppressed listings, incorrect variations, and inconsistent search rankings. They had tried making adjustments but weren’t seeing results.
The Solution: A Strategic Listing Overhaul
After digging into their listings, we identified key issues:
✔️ Incomplete or Inaccurate Attributes – Amazon’s algorithm favors listings with complete and properly categorized attributes.
✔️ Weak Keyword Targeting – They weren’t utilizing backend search terms effectively.
✔️ Variation Confusion – Some child ASINs were placed incorrectly, causing suppression.
✔️ Poor Image Optimization – Some images weren’t compliant with Amazon’s standards.
We tackled these issues step by step:
🔹 Data Optimization – We cleaned up attributes, ensured correct product categories, and enhanced keyword strategies using Amazon’s search analytics.
🔹 Variation Fixes – We reorganized variations to align with Amazon’s best practices.
🔹 Enhanced Visuals – Updated main images, lifestyle shots, and A+ Content to boost engagement.
🔹 Consistent Monitoring – Set up alerts for suppressed listings and implemented a system for ongoing optimization.
The Result? Increased Visibility & Sales
Within a few weeks, the customer saw a 25% increase in conversions and fewer suppressed listings. Their products started ranking higher, and they gained more control over their Amazon presence.
If you’re dealing with similar listing frustrations, let’s talk! Optimizing your product pages can make all the difference.
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